Shoot & Sell

Shoot & Sell is a hands-on brand content lab where students create short-form videos for real or simulated brands, learning how storytelling, strategy, and digital marketing intersect. Through creative briefs, scripting, production, and editing, students produce platform-ready content for social media and present their campaigns—building practical media skills while connecting creativity to real-world entrepreneurial careers.

SKILLS LEARNED
Brand storytelling, marketing strategy, scripting, storyboarding, short-form video production, editing, social media optimization, and teamwork.

TIMELINE
6 weeks · 3 sessions per week · Campaign development from concept to launch.

FINAL DELIVERABLES

• 2–3 short-form branded videos

• Campaign concept deck or presentation

• Behind-the-scenes content

WHO’S IT FOR
Students interested in media, marketing, entrepreneurship, and digital content creation, especially social-media-driven storytelling.